Our love for dogs is truly the guide upon which we base our product and business decisions. Over your dog’s lifetime you will make many decisions on his behalf, but none more important than his daily diet. The quality of the food he eats is completely within your control and it will have both an immediate and long lasting effect.
The pet food business is severely broken. Lots of the stories you read about on the internet are not just urban myths. The “ingredients” that are used by many commercial dog food companies that are allowed to be called dog food are in fact atrocious, and in many cases, may be dangerous.
We believe that the only way to know for sure that you are feeding your dog a quality diet is to feed meats that have been inspected and approved by the USDA, as well as vegetables and fruits that have been deemed fit for human consumption. And even then, the preparation method is critical to the final quality of the food. If all of the nutrients are cooked out of the food, it hardly matters that you started with quality ingredients. The food must be gently cooked. What we mean by that is simple; it must be cooked at the minimum levels allowed. And, vital supplements MUST be added back to the meal to ensure 100% complete and balanced nutrition.